Our clients consider us as an inquisitive business partner because we offer practical advice, unbiased challenge, informed views and new perspectives to navigate through difficult change or complex environments



Our approach is effective, transparent and inclusive. We work alongside our clients, influencing outcomes by sharing our practical expertise as former senior executives of various functions in the global financial services industry


Our globally networked practitioners share trusted and unbiased insights, assisting our clients in future-proofing their customer engagement-, governance-, cost & risk management and technology strategies

Expertise. Applied.

Our expertise is best applied to the following client segments:

Family Offices

  • Improve performance of governance oversight
  • Advance operational efficiencies and mitigation of risks
  • Enhance data insights for decision making and wealth reporting
  • Review financial terms of external service providers

Wealth Managers

  • Advance digital client experience
  • Enhance risk management capabilities
  • Advise on potential use of emerging technologies
  • Validate product development and distribution strategies

Institutional Asset Managers

  • Explore cost saving opportunities
  • Advise on and stress-test future operating models
  • Support integration of acquisition or joint-venture
  • Design data management governance and strategies

Global Asset Servicers

  • Explore cost saving opportunities
  • Advise on and stress-test future operating models
  • Support integration of acquisition or joint-venture
  • Design data management governance and strategies

Talent. Technology. Trust.

“Markus provided substantial strategic and practical insights in the selection of a global asset servicing provider. He is able to share his extensive industry knowledge and innovative ideas in a constructive and impactful way. I can strongly recommend him to any family office”

Chief Operating Officer

Family Office, Switzerland

“Hardy London brings a unique and powerful combination of strategic insight, extensive industry knowledge and deep practical experience. I highly recommend them to deliver against the most critical organizational priorities”

Jason Wood

former Chief Operating Officer, Brooks Macdonald Group plc

“When advising our family office clients, we often tap into Hardy London’s extensive expertise across governance, business management, talent leadership, digital transformation, financial transparency and operational efficiency”

Annamaria Koerling

Founder & Managing Partner, Delfin Private Office LLP

“Hardy London and Acorn Capital Advisers partnered for the review of the operating model of a substantial single family office. The practical insights and experience in operational design and systems architecture offered by Hardy London substantially contributed to the success of the project”

Sally Tennant OBE

Founder & Partner, Acorn Capital Advisers LLP

“Markus and team engaged quickly and flexibly to help build a compelling roadmap to grow our UK wealth management business. They bring a deep understanding of how operating businesses work and combine this with commercially impactful strategic insight, structure and wisdom”

Michael Morley

former Chief Executive, Deutsche Bank Wealth Management (UK)

“Markus was our Group Chief Operating Officer for 12 years He successfully led our global technology and operations functions, overseeing a vast improvement in Schroders’ capabilities and much increased capacity”

Michael Dobson

former Chair, Schroders plc

“The Commission has benefited hugely from Markus’s global experience and expertise in asset- and wealth management. His outstanding capability in Operations & Information Technology has proved a real boon”

Lord John Eatwell

former Chair, Jersey Financial Services Commission

“Markus is an engaging, focused and energetic professional. During his international career, he has leveraged his strategic change management expertise to boost returns, while inspiring and maintaining a motivated workforce”

Karina Robinson

Chief Executive, Robinson Hambro Ltd

Now more than ever, we can support you and your teams in addressing immediate as well as strategic challenges as you navigate through financial and operational uncertainties

Your talent and technology-led transformation requires augmentation of client engagement solutions and business operating models as well as selective use of cognitive technologies and more agile governance structures

Focus graphic
Governance Efficiency Technology Capacity Effectiveness Longevity




Culture & Values








Information Security


Talent Pool




Advanced Analytics







Seeking operational alpha, our services are tailored to the needs of our clients and typically cover six themes. Examples include:
  • Strengthening governance & risk management oversight
  • Introducing quantitative datasets for decision making
  • Improving modus operandi through process simplification
  • Expanding capacity of in-house talent pools
  • Advancing use of technology for communication and automation
  • Improving information/cyber security tools and processes
  • Augmenting in-house with external expertise
  • Exploring collaborative sourcing models
  • Analyzing current levels of effectiveness
  • Benchmarking of appropriate change
  • Future-proofing operating models
  • Future-proofing talent and technology requirements

At Hardy London, we value integrity, excellence, collaboration and progressive thinking

Founded in January 2016, Hardy London has created a nimble knowledge hub providing clients with easy access to a compact and agile talent pool of former senior executives

The team draws on personal experience of successes and failures, thus offering honest and unbiased advice rather than conceptional consultancy

Their insights are enriched by an extensive network of industry contacts across the globe


Markus H Ruetimann is Chief Executive and founder of Hardy London

Based in Zurich, Geneva, New York and London (current), Markus’ international career spans over three decades during which he was global chief operating officer for several institutional asset managers

We supplement our team with a number of subject matter experts from around the globe

Asset & Wealth

Products & Sales


Wealth Management,
Enterprise Risk,


Digital Transformation,

United Kingdom

Hardy London collaborates with other businesses to leverage each others’ capabilities:

Acorn Capital Advisers helps families and family offices to overcome the increasingly complex challenges of managing multi-generational wealth

Delfin Private Office provide international families, their family offices and Trustees with strategic consulting and wealth advisory services

Please get in touch to discuss your requirements

4 + 12 =

Strategic Advice From Practitioners – Operational Alpha α

Contact Us
Hardy London Limited

32 St Johns Avenue, London SW15 6AN, United Kingdom

Tel : +44 7770 496 767   •   +44 208 780 9144   •   Mail :